Ariana Grande Music
Tour Campaign

The student project was to design materials for Ariana Grande’s “Positions World Tour” and help promote it. The goal was to have a strong music and fan connection that can be greatly influenced by outstanding design and promotion, in addition to Ariana Grande’s performance. This project would be used to drive up concert ticket sales. This was an opportunity to improve at designing an overall logo, website landing page, post-purchase emails, and posters.