Sephora's The Next Big Thing

This student project is a marketing campaign to promote Sephora’s “The Next Big Thing.” Sephora’s “The Next Big Thing” is a method of supporting the growth of small and indie makeup brands and having shoppers discover the hottest new brands in beauty. This campaign included Facebook ads, Instagram ads, print posters, banners, and postcards.

Typefaces Used: Allura, Vogue, and Optima

Colors Used: CMYK and RGB

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